Bike trail meandering through woodland Two muskoxes in snow looking towards the camera.

A Conscious Destination Paving the Way for the Next Level of Sustainability

Here, we live right in the middle of the green transition, and sustainability is often a way of life. A particularly successful initiative is the Västerbotten Experience method, which has taken our local organisations’ sustainability efforts to new heights. The initiative involves analysis, practical advice and follow-ups. The method adheres to the Global Sustainable Tourism Council's criteria for sustainable tourism, and has so far engaged over 100 businesses, 6 destination companies, and 10 municipalities. However, in this pursuit, we never settle – we continually strive to make Västerbotten an even more sustainable destination and place to live.

3 x Working with VX-method

Granö Beckasin

Are you longing to get away, turn off your phone and truly unwind? At Granö Beckasin you can combine nature experiences with luxurious hotel standards. In their "bird nests" you wake up in a cabin perched high in the trees, overlooking the Ume River. The entire area, from accommodation to activities, is designed with care for nature. Granö Beckasin was awarded the Grand Travel Award of Eco Tourism 2024.

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  • A person in a canot in sunset.
  • A cabin mounted hight up in some pine trees.
  • A cabin high up in the trees, surrounded by green leafs.

     

    Outdoor-Ticket

    Sorsele, a treasure trove of peace and closeness to nature. Outdoor-Ticket mainly receives international guests who are offered week-long tours with dog sleds, fishing guides and dining experiences. Living sustainably is the starting point for the company and this is a place to truly appreciate and experience nature. 

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    A person fishing in the river with mountains in the background.

     

    The Wood Hotel by Elite

    Located in central Skellefteå you will find The Wood Hotel by Elite, one of the world's tallest wooden buildings.The design of the building is a tribute to the woods surrounding Skellefteå and was awarded by The Guardian in 2021 “Best architecture”. As one of the world's most sustainable hotels, The Wood Hotel by Elite offers the conscious visitor something extraordinary.

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    A sofa and and a chair ina room with a view over a city.

     

    Drinks in the light of a table lamp.

    Food and Drink

    A biker biking on a trail in the mountains on a sunny summer day.

    Nature Experiences

    A collage of cultural events. A dancing child, a 19th century opera and a conductor.

    Culture